The now-renowned confection very first went viral in December 2023, when Dubai-based foods influencer Maria Vehera posted a video of herself reviewing the chocolate bar — thus far, her TikTok has racked up eighty.7 million views. Vehera ordered the chocolate bar from Repair Dessert Chocolatier, an area producer in Dubai that serves bars with Inventive and sometimes textured fillings, such as the model’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, naturally, the “Can’t Get Knafeh of It” that the web now is aware given that the "Dubai chocolate bar."
The creator of the viral Dubai chocolate bar says it’s changed her life. Immediately after tracking down three diverse versions in NYC, I realize why. –
With its contrasting textures and gentle interior, the bar can easily build ASMR-type Seems when you split it in half and generate decadent drips of filling, priming it for TikTok and Instagram.
It's so noir, your taste buds will say, "c'est magnifique." Made with sixty eight% cacao. To purchase, consider our store locator from the back links beneath: Available variants
The shop professional a slump in the first 50 % of 2024, owing to founder Feeza Yusof’s decision to close it for 4 months following a moderate stroke she experienced in October 2023.
TikTok is currently inundated with posts of locals and tourists who go to Dubai indulging in the chunky treats.
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“We didn’t Use a large marketing finances, so we concentrated on connecting with persons at community situations and growing organically,” she spelled out.
Even so, not All people can make it to Dubai to test the viral dessert. So, many have taken it on themselves to make the expertise in your own home. Social websites is filled with recipes from people who find themselves seeking to recreate the famous chocolate.
These constrained-version bars have boosted Deal with Dessert Chocolatier’s standing in the UAE. They're known for their distinctive and culturally-motivated desserts. As desire for these desserts grows, the model is able to delight Absolutely everyone through Ramadan.
I'm Anastasia, get more info the author of this weblog along with a passionate and knowledgeable traveler who resides inside the UAE.
Dubai chocolate was released beneath the identify "Are unable to Get Knafeh of It".[4] With no large promoting price range, Take care of relied on influencers to advertise the chocolate on social media marketing, and plenty of influencers filmed themselves striving and examining the chocolate.
Now, in the event you don’t know, these pistachio chocolate bars are actually trending all over tiktok. Residing in Dubai And that i discovered about them on Tiktok.
With some very. Appealing combinations although the taste isn't the only inviting aspect of these chocolate bars, they appear like works of artwork. If you haven’t witnessed them I've connected their instagram account in this article for reference, so get impressed.